Child Centered Design:

Build great experiences for young learners.

In 24 HOURS, your product can be in the hands of a struggling student, their teacher, or a parent.

Prototyping is always important, especially with children.

Over the last 15 years, we have developed an approach specifically to understanding and designing for children.

Representation

The kids who you are serving need to be a core part of your design process. We partner with the Boys & Girls Club to hear from all students, especially students who are one to three years behind in school, who are disproportionately Black and Hispanic.

Measurement

Using eye tracking and emotional sensors Dr. Hedman invented at MIT, we visualize children’s experiences and help kids describe their stories.

Iteration

We specialize in rapid prototyping: building, testing, and refining products on a weekly cycle. Students’ needs seamlessly translate to new product features.

We’ve partnered with:

Elliott has the unique ability to communicate with children on their own terms and turn what they tell him into clear, meaningful, and inspiring direction towards concept development.
— Paul Hansford, The LEGO Group